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If the supply and demand curve for a product both decrease we can say that equilibrium:
What is performed in the business analysis step of the new product development process?
The function of marketing makes the product available in different geographical regions
In which stage of the product life cycle will promotional expenditures be especially high in an attempt to create consumer awareness?
When marketers place a product in as many retail outlets as possible they are using a N?
A prospect is a qualified business that has the potential to buy a salespersons product.
Associations that make up points-of-difference are based exclusively on product features
Which of the following shows the correct sequence of the stages of a product life cycle?
What is the difference between the supply and the quantity supplied of a product say milk?
When average product is at its maximum marginal product is greater than average product?
What do you call a people who have not yet purchased your product but are considering it?
What is the name given to the sale of a product for a price below its cost of production?
Why does a company need to know what stage of the product life cycle its products are in?
What stages of the product life cycle where companies create product awareness and trial?
What question does positioning help to answer for the consumer about the product quizlet?
In order for online retailers to overcome shoppers inability to touch the product they can
What does the manufacturer provide that is the best source of specific information about a product?
Is the process of grouping customers into market segments according to what is sought from the product?
Which of the following is not relevant in deciding whether to process a joint product beyond its split off?
When making a decision to drop a product line or not the following costs should not be considered relevant to the decision?
Management may use both absorption and variable costing methods for analyzing a particular product
Which of the following costs at a manufacturing company would be treated as a product cost under both absorption costing and variable costing quizlet?
Which type of retailer typically carries deep product assortments of narrow product lines self
Which of the following would be recommended by the product process matrix for the highest product standardization?
Which channel structure is it where the product goes directly from the producer to the retailer?
A branding strategy that uses an existing brand name for a new or improved product in the line.
During which group development stage would the group evaluate the product and the lessons learned
A brand, the image the customer has of the product or company, covers all of the following except:
What is a customer perception that a product has a better relationship than its competitors between the cost and the benefits?
Which of the following product mix pricing strategies involves setting prices across an entire
What includes all parties involved, directly or indirectly, in obtaining raw materials or a product?
Are sets of interdependent organizations involved in the process of making a product or service?
What type of distribution is the process of using every channel available to bring a product to market?
Which is a set of independent Organisations involved in the process of making a product or service available for use of consumption by the consumer or business user?
Are sets of interdependent organizations involved in the process of making a product or service available for consumption?
Which of the following is usually the last step in the selling process of a product quizlet?
Which of the following statements is most likely true about products and product knowledge
In which costing technique are all the manufacturing costs variable or fixed included in determining the cost of the product?
What type of market it is which has a large number of buyers and sellers selling close substitutes of the product?
Is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs?
What do you call the process of making new product to be sold by a business or enterprise to its customers?
Which term best describes a situation in which one country can produce more of a product than other countries?
In which era of the marketing evolution did firms begin to focus on what consumers wanted and needed before designing making or selling a product?
Is communication by marketers that informs persuades and reminds potential buyers of a product in order to influence an opinion or elicit a response?
Positioning is not preferred by a firm that has multiple brands competing in the same market.
After a new product is launched, what is the next step of the product development process?
Which stage of the product life cycle is important to broaden distribution of the product?
Is a step in new product development process in which the product is launched in authentic marketing setting?
Which type of innovation in organizations is the introduction of new or improved operational and work methods?
Which of the following statements is a characteristic of the maturity stage of the product life cycle?
When a retailer reduces the initial selling price of a product or service the pricing tactic is called a?
What is the term that refers to a product identity as represented by its name and/or Mark?
What is the name of a table depicting the relationship between the prices of a product and the quantities that consumers are willing to buy at those prices?
Describe the decisions made in planning the product delivery process in a service company.
Is the combining of two or more companies that produce the same product or similar products?
What refers to how quickly or easily a given brand name comes to mind when a product category is mentioned?
How would you describe the demand for a product when there is an excise tax on that product?
Which structure simultaneously combines functional and product forms at the same level of organization?
Which business function includes studying the product or service to determine the reasons that customers will want and need the product or service?
What are the best types of questions to ask when interviewing customers about your product?
When the product price falls from 40 to 30 the quantity demanded rises from 500 to 600 units?
________ entails contracting with an outside vendor to provide a product or service to the firm.
When analyzing the organic milk industry which of the following represents a substitute product?
Which of the following is a difference between an attribute and a benefit of a product group of answer choices?
A form of advertising designed to enhance a companys image rather than promote a particular product
Which form of advertising is the best way to maintain demand of an accepted product during its maturity stage?
When looking for product recommendations which of the following do social media users tend to trust the most?
It keeps a product or service in the minds of customers and helps stimulate their demand for it
Which of the following ways is product development different for services than for physical goods?
When a country can produce a product at a lower opportunity cost than another country is the definition for which of the following terms?
The costs of producing, distributing and promoting the product will all influence the products:
Which element of the marketing mix refers to having the selected product in the right location at the right time?
Business buyers use product to guide rational buying choices and look at the total product offer.
Which of the following statements is true regarding the maturity stage of the product life?
The degree to which a set of inherent characteristics of a product or service fulfill requirements
What type of failure has occurred when a new product introduction loses money for the company?
When a firm invest directly in a foreign market to produce or market a product it is called?
What is a company participating in when it directly invests in facilities to produce or market a product in a foreign country multiple choice question?
Total revenue is calculated by (multiplying/dividing) the product price by the quantity sold.
Which part of the event triangle usually pays a fee in exchange for an opportunity to market a brand or product?
What is a group of firms producing a similar product or service such as soft drinks airlines or smartphone apps?
Is a group of firms producing a similar product or service such as soft drinks electronic games or computers?
What is the systematic collection of data regarding the product which the entrepreneur wants to manufacture?
Is a form of promotion that manufacturers use to attract retailers into selling their product.
What is the relationship between product differentiation and monopolistic competition Quizlet
If there is no product differentiation at all, then the individual firm has a demand curve that is
Are the category of consumers who begin to use a product or service immediately following innovators
What is the process of adding a set of meaningful and valued differences to distinguish the companys offering from the competitors offerings?
In calculating the life cycle costs of a product which of the following items would be included
Failure to notice something that is completely visible because of a lack of attention is called
Which of the following types of marketing refers to selling the same product to all consumers quizlet?
Which of the following types of marketing refers to selling the same product to all consumers?
Which type of computer system is totally stored within a device and served as a special purpose computer in a larger product?
Which is the process that involves documenting project results in order to formalize the acceptance of the product by the sponsor client or customer?
Promoting a product to distributors and retailers to get wide distribution is called ______.
A perfectly competitive firm is producing 10 units of output and sells the product for $5 per unit
Which of the following is a key marketing strategy of the maturity phase of a product life cycle?
What is it called when a special name or symbol to his product to differentiate them from other products *?
When the organisation is large in size and is producing more than one type of product the activities related to one product are grouped under one department?
Which of the following statements concerning the new product development (npd) process is correct?
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